You can opt-out of receiving targeted ads served by us or other advertising companies: AdRoll is also a member of the Network Advertising Initiative (NAI). You may use the NAI opt out tool here, which will allow you to opt out of seeing targeted ads from us and from other NAI approved member companies.
What data we collect and how we use it
We may collect the following categories of information for the purposes explained below.
Advertiser website activity: This is data about your browsing activity on the Advertiser’s website. For example, which pages you visited and when.
Device and browser information: This is technical information about the device or browser you use to access the Advertiser’s website. For example, your device’s IP address, cookie string data and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.
Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
Data from Advertising Partners: This is data that we receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third party ad platforms choose to share with us, such as your “Customer ID” with an Advertiser or an identifier associated with a hashed (not readable) version of your email address. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a particular unique browser or device.
Nettology does not share any information gathered through cookie-based advertising with partners or third party sources unless described below:
With our service providers: We contract with companies who help with parts of our business operations. We require that our service providers only use your PII in connection with the services they perform for us.
With our subsidiaries and related companies
In connection with legal proceedings: When we are under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of Nettology, LLC , our Advertisers or any other third party.
In connection with a sale of our business: If a third party acquires some or all of our business or assets, we may disclose your PII in connection with the sale.
We retain the identifiable data we collect directly for targeting purposes for 14 months, after which time we employ measures to de-identify the data by removing unique identifiers and truncating associated IP addresses.
Identifiable data collected for other purposes is held no longer than necessary for our business purposes or to meet legal requirements.
We apply technical, administrative and organizational security measures to protect the data we collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.
Changes to this Privacy Notice
Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.